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Video: IoT Business Model Innovation at the Edge

Explore how digital technologies are unlocking new business opportunities and with that new business models, in this expert session hosted by the IoT Week 2021.
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IoT Week 2021

The IoT Week gathered industry and academia representatives from around the world, for the10th anniversary of the conference, at a virtual event from August 33th to September 3rd. The event hosted numerous session with thought leaders from all facets of the IoT domain and attracted audiences such as research centres, research projects, large industries, SMEs, developers, standards development organizations and policymakers, including the European Commission. At this year’s event, more than 160 speakers shared their standings on the latest development and the future of technology, throughout 41 sessions, workshops, and panel discussions with over 500 participants daily.

Watch all sessions of the IoT Week 2021 here.

EU-IoT, a Coordination and Support Action of the Next Generation Internet (NGI) initiative, is the organiser behind a number of the sessions held at IoT Week. These sessions gathered leaders from the worlds of business, technology and science to shed light on the future of the Internet of Things (IoT) and business models at the Edge and to share their views on how the technology can serve society better and how we can cope with the technological and societal challenges of today.

 

Watch the expert session

In the recent decade, digital technologies have begun unlocking new business opportunities and with that new business models. A prominent example is servitization, which is seen as a key concept changing a large number of industries from product to service driven businesses. In this session, the next wave of business models those enabled by IoT and edge computing is explored. Results from the H2020 Large Scale Pilot projects, one of the largest investments by the European Commission in this field, provides mature examples from research and industry in Europe and beyond.

Significant tendencies in the future of business modelling are touched upon in the session moderated by Mirko Presser, Centre Deputy Director of DBD and associate professor at the Department of Business Development and Technology, Aarhus University. Three of Europe’s leading internet innovators and business model experts join the debate:

  • Annabeth Aagaard, founder and Deputy Director of DBD and associate professor at the Department of Business Development and Technology, Aarhus University.
  • John Soldatos, Senior R&D Consultant and Innovation Delivery Specialist at INTRASOFT International.
  • Tanya Suarez, co-founder of IoT Tribe and CEO at BluSpecs.

play IoT week session

This session allows viewers to learn about the impact of IoT and Edge computing technologies and to gain insight into future priorities across multiple areas, such as business innovation drivers, trust and data sovereignty, decentralized technologies and new research methods.

The purpose of the session is to stimulate discussion and promote the creation of next generation business models as well as synergies between innovators, researchers, developers, politicians and civil society actors.

 

About the NGI Initiative and EU-IoT

The Next Generation Internet (NGI) initiative, launched by the European Commission in the autumn of 2016, aims to shape the future internet as an interoperable platform ecosystem that embodies the values that Europe holds dear: openness, inclusivity, transparency, privacy, cooperation and protection of data. The NGI will drive this technological revolution and ensure the progressive adoption of advanced concepts and methodologies spanning the domains of artificial intelligence, Internet of Things, interactive technologies and more while contributing to making the future internet more human-centric.

EU-IoT is a Coordination and Support Action (CSA) to the NGI Initiative, launched in the autumn of 2020.  The CSA is a European IoT Hub, aiming to grow a sustainable and comprehensive ecosystem for the Next Generation Internet of Things. EU-IoT acts as an accelerator for the whole European IoT ecosystem towards transforming the current IoT community of researchers and innovators in Europe into an increasingly cohesive, dynamic, participatory and sustainable ecosystem, as an essential part of the Next Generation Internet initiative. It assists stakeholders to engage and create value, as well as set up a self-sustaining European IoT community.